XChange Program 2015
For this art festival realized in the frame of Berlin Art Week, the visual identity had to be accorded with the main identity of Project Space Festival Berlin. I designed poster, flyer, promotional images for print and online communication, and an implemented version of the original logotype of PSF.
Commissioned by Project Space Festival Berlin and Berlin Art Week, 2015
Visual Identity → “XChange Program 2015″. Promotional images for print and online communication
Above logotype and sketches (2015)
Poster 640x350mm
Exhibition view at Archive Kabinett. Photo credits here
Different poster proposals
10 art spaces exchanged their locations to host exhibitions. I created a series of promotional images for each couple, both for print and web, based on the idea of inversion and overlapping. The only graphical element is the X (as crossing, target, danger sign, patch). No names of the exhibition spaces are indicated, since the focus on blurring, merge and exchange creates new identities. Top, the image for the “XChange” Decad-Archive Kabinett
Image for the “XChange” District-Kreuzberg Pavillion
Image for the “XChange” Lage Egal–Zönoteka