XChange Program 2015 For this art festival realized in the frame of Berlin Art Week, the visual identity had to be accorded with the main identity of Project Space Festival Berlin. I designed poster, flyer, promotional images for print and online communication, and an implemented version of the original logotype of PSF. Commissioned by Project Space Festival Berlin and Berlin Art Week, 2015

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Visual Identity → “XChange Program 2015”. Promotional images for print and online communication


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Above logotype and sketches (2015)


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Poster 640x350mm


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Exhibition view at Archive Kabinett. Photo credits here


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Different poster proposals


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10 art spaces exchanged their locations to host exhibitions. I created a series of promotional images for each couple, both for print and web, based on the idea of inversion and overlapping. The only graphical element is the X (as crossing, target, danger sign, patch). No names of the exhibition spaces are indicated, since the focus on blurring, merge and exchange creates new identities. Top, the image for the “XChange” Decad-Archive Kabinett


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Image for the “XChange” District-Kreuzberg Pavillion


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Image for the “XChange” Lage Egal–Zönoteka